Here are the advantages:

- It provides site visits by potential customers. When those which look for a product or service write in search engines keywords or name and if your site appears on the first page then you gain potential customers. Those looking on search engines for sure are interested in your product and want to buy this product.

- Visitors who enter on the site, they are looking for exactly those products/services which you can offer. Even if not all visitors might buy a product, or might not be convinced of the quality of your products, however, they can be potential customers. It all depends on supply and website design that will convince or not the final client.

- Most of visitors come to a site via search engines. The rest of visitors come directly or through Web directories .

- Is one of the cheapest methods of advertising. If for an advertisement or a video ad on TV you must pay large amounts and is not even seen by all potential customers, optimization of a website is much cheaper, and provides product information and services 24 hours a day, 7 days a week .

- Growth of sales, respectively and the profit goes up. If you have a good offer and use an effective method of optimizing of the site, accordingly visitors will turn into customers, and as a result you'll have an increase in profit.