Here are the top three aspects which you should take into account to have  a successful website:

1. Site layout. The image of the site should not be flashy or boring as the users might refuse to visit your website. But also website's design doesnt't have to be complex or confusing. A great importance have the used colors. The psychology of color is demonstrated that it works and that's why it is used by designers to transmit messages to users, they must be closely related to the products or services that the company promotes on the site.

2. Before creating a website is required to establish some goals, after which the visitor will benefit from this site:

- Site Content must be constantly updated because the homepage is like a CV;

- The website must reflect the purpose for which it was created;

- What actually does website offer to its visitors and how does it helps them?

3. Access/utility. A site must be simple and easily accessible. Web designers have a rule well known which consists in: visitors do not have to click more than 4 times to access the desired page. Complicated browsing will bother the user and he might stop the search. Another service that must be considered is the service provider. Host should have good uptime and a high speed traffic.

The three aspects described above are proven methods, they are the basis of a successful website!